唯品會新一代辦公空間，廣州gmp

中國電商品牌唯品會總部大廈選址於華南都會廣州，專案在歷經四年建設之後正式落成交接。由gmp· 馮·格康，瑪格及合夥人建築師事務所主筆設計的辦公綜合體以裙樓建築為基座，辦公空間呈現水平佈局，各個功能分割槽依次疊加形成明晰的體塊組織，兩座高聳塔樓從基座之上升起，凝練出豎立挺拔的建築形象。

After a construction period of four years， the new headquarters of the vip。com online corporation in the Guangzhou metropolis in southern China was handed over。 The office complex， developed by gmp von Ger- kan， Marg and Partners Architects， consists of an office landscape in horizontal layers for the different func- tions stacked on a plinth。 Two slender towers rising up from the plinth structure add a strong vertical accent。

▼專案坐落於廣州琶洲網際網路創新集聚區，located in the so-called Internet Innovation Zone of Guangzhou’s Pazhou District

唯品會vip。com是中國第三大電商品牌。隨著企業蓬勃成長，新建總部大廈坐落於廣州琶洲網際網路創新集聚區，琶洲為坐落於珠江之上的島嶼，位處廣州市中心區東南部。這一區域毗鄰廣州國際會展中心，將規劃為新興金融科技服務創新集聚區，同時補充以休閒娛樂功能設施。gmp在2016年舉行的國際設計競賽中取勝並獲得設計委託。

vip。com is one of the three largest e-commerce corporations in China。 The new headquarters of the continu- ally growing corporation is located in the so-called Internet Innovation Zone of Guangzhou’s Pazhou District， an island in the Pearl River to the south-east of the city center。 This area， which is connected to the Kanton Trade Exhibition precinct， has been specially designated as a new commercial and service area for internet companies， featuring also leisure facilities。 In 2016， gmp had won the international competition and was then commissioned with the project。

▼專案概覽，overview

唯品會作為一個極富活力、管理層級扁平化的企業，其對辦公空間的要求更加趨向於空間的靈活性，亟需一個可依據不同組織結構進行快速調整和改建的辦公空間解決方案。gmp的建築概念對城市設計的初步要求作出迴應，並不是單純依據街道走向設定三座獨立的塔樓，而是強調了一個水平向的辦公空間佈局。透過相應交通流線設計，一座十層裙樓建築將互成拐角勢態的三個地塊連成一體。這樣的佈局結合建築的豎向空間組織結構實現了辦公空間的最大化，同時也令所有辦公空間最大程度的享有面向珠江和城市的迷人視野。

vip。com’s company culture is characterized by dynamism and flat hierarchies。 In terms of architecture， this calls for large flexible areas that can be used in a variety of ways and modified very quickly， thus allowing for different forms of office organization。 Contrary to the urban design brief， which called for separate high-rise buildings on the three plots separated by roads， the gmp concept for the company headquarters was for a horizontally layered office landscape。 A ten-story plinth connects all three building plots of the angular site， straddling the respective roads。 On this basis， the overall volume and the arrangement of the vertical circulation systems were developed with the aim of creating a maximum of office spaces with attractive views across the river and city。

▼體塊分析圖，concept diagram

建築各個功能分割槽依次疊加形成大廈主體，挑空空間以及特殊功能區域在橫向和豎向上對其進行穿插切割，如同接駁體塊之間的“縫隙”。位於大廈四層之上的間隔層被定義為建築內部和外部職能的交匯之所。這裡設有企業員工與客戶的會晤空間，包括會議室、展覽空間和餐飲設施。此外，一座面向珠江探出的平臺形成具有優質品質的公共空間，其透過一座寬闊大氣的室外階梯在整座大廈與江畔區域和東側公園之間建立關聯。從基座之上升起的兩座塔樓高度分別為135。5米及172。5米，除一般辦公以外還設有行政管理層辦公空間。

The different functional areas of the building are visually layered， separated by vertical incisions and floors with special functions appearing as joints。 The first of these incisions at the fourth building level marks the interface between external and internal functions。 It serves as a meeting space for guests and employees and includes a conference center， exhibition areas， and gastronomic facilities。 Wide staircases from a public platform in front of the building， facing the Pearl River， connect it to the riverbank as well as to the park to the east。 The two slender towers， measuring 135。5 meters and 172。5 meters in height， rise from the building plinth and house more offices as well as the administration and the management。

▼底層空間，ground space

▼豐富的挑空空間以及特殊功能區域在橫向和豎向上穿插切割，The different functional areas of the building are visually layered， separated by vertical incisions and floors with special functions appearing as joints

▼裙樓上的室外露臺，terrace

▼裙樓屋頂的露天泳池，outdoor pool on the top of the building plots

裙樓層面之上疊加座落的建築體塊內分佈著企業不同部門的工作團隊，寬敞明亮的辦公區域可根據具體需求靈活調整。可開放窗扇令辦公空間實現自然通風換氣。跨越不同樓層的通高中庭與大型階梯設計，服務於辦公層之間垂直交通流線的同時，也可作為舉行跨團隊講座與聚會活動的場所。另外，各個辦公層還配備一個特殊的非正式交流空間，此處設有茶水間、休憩區、圖書館、健身區域等。裙樓屋頂是開敞的露臺空間，擁有無邊際泳池、籃球場、燒烤站點等休閒設施專供唯品會員工與客戶使用，營造具有絕佳江景視野的一方天地，讓人們盡享午休或下班時光。

The office zones for the different company teams are accommodated in the horizontal plinth building， featuring spacious floor areas which can be flexibly adapted to changing requirements。 Natural ventilation at the workplaces is made possible via openable windows。 Multistory foyers and large stairwells between the floors create a vertical link between the office areas and can also be used for lectures and multi-team conventions。 Each office floor is equipped with kitchenettes， sleeping pods， a library， and fitness facilities as places for informal employee get-togethers。 In their breaks and after work， employees and guests of vip。com can enjoy a view across the Pearl River from the large roof terrace on the plinth， which features an infinity pool， a basketball court， and a barbecue area exclusively for members of staff and guests。

▼接待大廳，reception hall on the ground floor

▼跨越不同樓層的通高中庭與大型階梯，Multistory foyers and large stairwells between the floors

辦公樓層擁有全玻璃幕牆，其清晰凝練的水平肌理刻畫了大廈的整體造型，賦予建築作為電商唯品會新總部的地標形象。夜幕降臨，與幕牆構件結合的燈帶裝置將大廈立面點亮，進一步勾勒出橫向元素的層次感，令人印象深刻。

The deliberately plain， horizontally-structured facades with floor-to-ceiling glazing give the office complex a unified appearance， which means that the headquarters can be recognized from afar and identified as the new address of the vip。com online corporation。 The horizontal layering is emphasized at night when lighting strips integrated in the facade profiles light up the building。

▼辦公樓層擁有全玻璃幕牆，horizontally-structured facades with floor-to-ceiling glazing